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Pupscribe

Pet products distributor · Since 2017

Enriching the roots of pet care culture

Pupscribe imports and distributes thoughtfully made pet brands — FOFOS, Barkbutler, TrueLove, DogFest and more — to 700+ pet stores and e-commerce platforms across India.

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Order our brands wholesale against live stock, with your margin shown on every product.

Order wholesale
Dogs and cats with Pupscribe toys
700+stores stock our brands
  • 2017

    The year we started importing and distributing quality pet products

  • 700+

    Retail stores and e-commerce platforms stock our brands across India

  • 30+

    Pet lovers on our team, across sales, marketing and e-commerce

The 14 brands we distribute

About Pupscribe

Thinking beyond toys — towards pets, products and you

Pupscribe Enterprises is a dog and cat products company. We look past the usual idea of toys for pets, towards products that genuinely enrich the lives of pets and the people who care for them.

Illustration of pets playing with Pupscribe toys

The big picture

Enrich the roots of pet care culture by adding value at every step of a pet's journey. We serve, and we nurture.

Our brands

Brands we choose to work with

We only partner with brands that make better products for pets, at prices that make sense for the people who buy them.

  • Afterbath

    Zero stink, zero dust, zero cling — AfterBath's bentonite cat litter keeps things clean for your cat and fresh for your home. Superior clumping traps odour at the source, making every litter change effortless.

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  • Barkbutler

    Barkbutler is our baby; homegrown designs and premium build are all they know. Their product roster bears a wide a array of products checking out all the boxes of durability, plush and rubber dog toys.

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  • Catfest

    CatFest Pillows are the treat your cat will come running for — a lightly crunchy shell packed with rich salmon creme inside. Farm-fresh, natural, and completely irresistible.

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  • Dogfest

    Treats of all kinds and shapes with a wide and evolving range of flavours crafted according to pets' tastes buds and dietary restrictions. Farm fresh and all the best pickings; your pet will have a myriad choice of flavours forever.

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  • Dux

    The gap we closed is an alternative to street dog foods that have higher protein values compared to what is available in the market. With Dux we bridged the gap between affordable and quality food for stray dogs and cats.

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  • FIDA

    Built for active pet parents and curious dogs, FIDA leashes combine sleek ergonomics with reliable control. Whether it's city pavements or open parks, walk with confidence every time.

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  • FOFOS

    FOFOS shares our love for pets and adds the additional points of being affordable and uniquely designed, bearing variety and of course fun.

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  • Honst

    A simple drizzle over your dog's meal delivers powerful support for coat health, joint mobility, and overall wellness. Honst's Omega 3 is clean, effective nutrition made easy.

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  • Jolly Pawps

    Jolly Pawps treats are made with 90% premium prime-cut meat, using whole cuts like breast, fillets, and sirloin with no meat meal or by-products. Made with minimal functional ingredients, our treats are grain-free and contain 0% added salt and sugar, artificial colours, and artificial preservatives. Nothing hidden, nothing unnecessary – just protein-packed, wholesome treats crafted with care for your dog.

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  • Joyser

    From satisfying rubber chews to soft plush, Joyser toys are built to keep pets endlessly entertained. Durable, fun, and designed for the way animals actually play.

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  • Scents of Freshness

    Made from plant-based tofu fibres, this litter clumps quickly, flushes safely, and keeps your home genuinely fresh. Clean, sustainable living for you and your cat.

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  • Squeeezys

    Bright, squeaky, and built to last — Squeeezys are made for dogs who play hard. Fun characters, durable materials, and endless tail wags guaranteed.

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  • Truelove

    For collars, leashes and harnesses, we swear by TrueLove, and so should you. A reputation that precedes the international lines, their products are premium and longlasting with an eye for quality.

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  • Zippy Paws

    Zippy Paws creates premium dog toys designed to make playtime more fun and engaging. With durable materials, adorable designs, and interactive squeakers, every toy is crafted to keep dogs entertained while promoting active, healthy play.

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Work with us

Partnerships that last

Whether you sell pet products, make them or create for pet parents, there is a way to grow with us.

A pet store shelf stocked with Pupscribe brands

Stock a range that sells

A tried-and-tested range, with the margins, service and marketing support to keep it moving off your shelves.

  • Competitive margins
  • A wide, growing range
  • Tried and tested product lines
  • Local and international brands
  • EU-quality products
  • After-sales service
  • Free delivery
  • Online and in-store marketing support
  • Bestseller recommendations for your area
Order on the Marketplace

Pupscribe Marketplace

Restock your store online, anytime

Browse the full range and order in a few clicks, whenever you need to on our marketplace for retailers.

  • Live stock

    See what’s in our warehouse before you order.

  • Clear margins

    Your price, the MRP and your margin on every product.

  • Paperwork sorted

    GST invoices, ledgers and statements in one account.

Dropshipping

Sell our brands online. We’ll ship the orders.

Run your own online pet store without buying stock up front. List products from our range, and when a customer orders, we dispatch it from our warehouse straight to them.

  • No stock to buy or store
  • Orders packed and shipped from our warehouse
  • 14 dog and cat brands to choose from
  • Our team helps you get set up
Explore our brands

Pricing, terms and delivery areas are shared once we’ve reviewed your application.

  1. 01

    List our products

    Pick products from our brands and add them to your online store or marketplace listings.

  2. 02

    You make the sale

    A customer orders from your store. You pass the order details on to us.

  3. 03

    We ship to your customer

    We pick, pack and dispatch the order from our warehouse, straight to their door.

Contact

Let's talk

Tell us a little about your business and the right team will get back to you shortly.

Retailer?

Skip the form — browse the range and order wholesale on the Pupscribe Marketplace.

Looking for a job?

See open roles on our careers page.

For pet parents

Welcome to our universe!

Our Amazon brand store has a wide selection of recommended products. Dig in to check out our collection, curated especially for you and your pet.

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Aly the Gator squeaky dog toy